Reading Bestsellers: Recommendation Culture and the Multimodal Reader

Author:   Danielle Fuller (University of Alberta) ,  DeNel Rehberg Sedo (Mount St Vincent University, Halifax, Nova Scotia)
Publisher:   Cambridge University Press
ISBN:  

9781108812931


Pages:   75
Publication Date:   27 April 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Reading Bestsellers: Recommendation Culture and the Multimodal Reader


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Overview

Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.

Full Product Details

Author:   Danielle Fuller (University of Alberta) ,  DeNel Rehberg Sedo (Mount St Vincent University, Halifax, Nova Scotia)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Dimensions:   Width: 12.70cm , Height: 0.60cm , Length: 17.80cm
Weight:   0.106kg
ISBN:  

9781108812931


ISBN 10:   1108812937
Pages:   75
Publication Date:   27 April 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction; 2. Choosing; 3. Connecting; 4. Responding; 5. Conclusion.

Reviews

'... holds out a subdued hope that present and future readers may nudge the industry toward change.' Torsa Ghosal, Wasafiri


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