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OverviewHow can I tell what I really want? How can I stop doing things I don't enjoy? How do random rewards control our behaviour? How can I avoid doomscrolling? In this book, Professor Robert West and his son, Jamie, once again delve into the psychology of motivation, this time focussing on our 'animal brain', the part responsible for habits, instincts and desires. Packed with information, humour and practical tips, React explores the basic building blocks of behaviour and reveals how we can take control of our impulses so they work for, rather than against, us. Robert West is Professor Emeritus of Health Psychology at University College London (UCL) and an Associate of UCL's Centre for Behaviour Change. He is a former Editor-in-Chief of the scientific journal Addiction, and he has published more than 900 scholarly works including books on behaviour change and addiction. Jamie West is a writer, performer and musician. He holds a BA in English from UCL and an MA in Creative Writing from Birkbeck University. Full Product DetailsAuthor: Robert West , Jamie WestPublisher: Silverback Publishing Imprint: Silverback Publishing Dimensions: Width: 21.60cm , Height: 1.00cm , Length: 14.00cm Weight: 0.280kg ISBN: 9781912141197ISBN 10: 1912141191 Pages: 180 Publication Date: 12 August 2022 Audience: Adult education , Further / Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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