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"RATIONAL RHETORIC: THE ROLE OF SCIENCE IN POPULAR DISCOURSE places popular representations of science and scientific discourse under the terministic lenses of rhetorical theory, cultural studies, and language theory. DAVID J. TIETGE ranges broadly and insightfully across a wide range of scientific discourse and ideology as it is reconfigured for general consumption, in popular science writing (from Carl Sagan to Stephen Hawking and Stephen J. Gould), magazines (from Scientific American to Time and Social Text), news media (from CNN to The Discovery Channel), the public controversies over evolution, creationism, and intelligent design, and even pop psychology (Oprah, The Dr. Phil Show). The result is a tour de force reconceptualization of the enormous impact that our understanding (and misunderstanding) of science has on modern consciousness and, in turn, many of the most important issues confronting American society in an era of global warming, wars on science, and other inconvenient truths. ABOUT THE AUTHOR: DAVID TIETGE is Associate Professor of English at Monmouth University, where he teaches courses in rhetorical theory, the rhetoric of science, composition pedagogy, literature, and writing. He has published on scientific rhetoric in The Journal of Technical Writing and Communication and The Journal of Advanced Composition. His earlier book, FLASH EFFECT: SCIENCE AND THE RHETORICAL ORIGINS OF COLD WAR AMERICA (2002, Ohio University Press), examines the role of science on the ideology of American society during the early Cold War era. WHAT OTHERS ARE SAYING: ""RATIONAL RHETORIC: THE ROLE OF SCIENCE IN POPULAR DISCOURSE is complex and complete, reasonable and readable. It doesn't say to readers, 'here's yet another cultural debate in which you have a stake'; instead, RATIONAL RHETORIC argues, 'here's a debate that's going on in American culture that matters to all of us, and you're already sitting at the table taking part.'"" -Shane Borrowman, University of Nevada, Reno"

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