Overview

Stop guessing and start building an SEO strategy that drives predictable revenue for your online store. Ranking on Page One: SEO Strategies for Online Retailers is a practical playbook for founders, in-house marketers, agency strategists and product owners who need clear, actionable guidance - not theory. Christian Strutt draws on years of hands-on experience helping retailers of every size turn organic search into a sustainable revenue channel. This book strips away academic debate and delivers step-by-step tactics, real-world tradeoffs, and repeatable checklists you can use during audits, launches, and planning cycles. What you'll get - A business-first approach: map SEO to revenue, margin and retention targets, not vanity metrics. Learn how to translate top business priorities into measurable SEO objectives and KPIs. - Revenue-focused keyword research: identify high-intent opportunities by scoring Demand × Intent × Conversion Likelihood × Margin Fit and mapping keyword clusters to the right page types. - Scalable site architecture: taxonomy, URL strategy, and internal linking rules to keep catalogs searchable and crawlable as you grow. - Faceted navigation best practices: avoid index bloat, create static landing pages for real demand, and apply noindex/noindex, follow for low-value permutations. - Category and product page playbooks: copy, media, schema, reviews and merchandising techniques that both rank and convert. - Content hubs that work: pillar guides, comparisons and FAQs designed to capture mid-funnel demand and feed product pages. - Technical essentials: crawlability, rendering, speed, Core Web Vitals prioritisation and practical fixes you can measure. - Structured data and feed management: Product, Offer and AggregateRating JSON-LD, feed syncs for price and availability, and automation to avoid Merchant Center disapprovals. - Authority building: targeted digital PR, partner outreach and link earning tactics focused on relevance over raw counts. - Conversion optimization from SEO traffic: UX diagnostics, testing frameworks and on-site search improvements that compound revenue. Tools you can apply immediately - Chapter-by-chapter checklists for quick audits and prioritisation. - A pragmatic 90-day plan with specific Day 1-30, 31-60, and 61-90 actions to generate measurable momentum. - A quarterly operating cadence: weekly triage, monthly KPI reviews and quarterly strategy sessions with RACI, SLAs and experiment rhythms. - KPIs to monitor across business, demand, site health, authority and conversion - with advice on experiments, controls and attribution. Who this book is for - E-commerce founders who need a repeatable growth channel. - Product and engineering leads responsible for site architecture and performance. - Merchandisers and content leads who must prioritise catalog work. - Agencies and consultants advising retail clients on search performance. Why it works Every recommendation in this book is practical and testable. Christian emphasises doing the simple, high-impact things consistently, aligning cross-functional teams, and protecting engineering capacity for foundational work. If you want SEO to behave like a product channel - measured, prioritised and operated with discipline - this book is your playbook. Turn the page, follow the checklists, run the 90-day plan, and start turning organic search into predictable, sustainable revenue. This book is written by 25-year digital marketing veteran Christian Strutt who you can reach via LinkedIn or his digital marketing agency MiltonKeynesMarketing.uk

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