Overview

"Raise the Bar, Change the Game is the beautifully written autobiography of an entrepreneur. Rarely do you have a biography where personal humanity is intricately interwoven with the business successes and failures that occur when someone takes a road never before traveled; in this case, through the newly-fallen Soviet Union. The rapid collapse of the Soviet Union hit all of Eastern Europe like the meteor that killed the dinosaurs. Brian quotes Darwin, ""It is not the not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change."" No one in Eastern Europe had a Plan B for a capitalist economy after the fall of Communism and the end of Russian domination. Brian was tenacious. He saw that success lay in constant adaption and in coping with the old Communist mentality, while helping create a new business environment. Business became a series of transient opportunities. It was about market creation, not market fulfilment--not an easy task because business conditions were different in every city-state in Eastern Europe. This is a great book for someone who wants to be a pathfinder, a disruptor, or a change agent--not just another suit in an established firm. This book is about marketing high tech and market creation. It shares the accumulated wisdom of a true pioneer with the ease of a campfire story."

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9781732276727

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Reviews

"""Brian Marcel combines fascinating, personal stories of both tragedies to triumphs with the key business and life lessons that guided him through his successful career. Brian takes us on the interesting journey of the barcode--one of the most revolution- ary inventions of the twentieth century that is the foundation of today's ""now"" economy--tracking its progress along with his own. You don't have to be a techie to enjoy this book, just some- one looking for solid strategies and useful tips to achieve your career ambition."" --Anders Gustafsson, CEO, Zebra Technologies ""Brian Marcel has written a must-read primer for budding entre- preneurs who want to change the world, just as he has done. His experience building a business in the barcode industry can help readers seize opportunities and avoid pitfalls."" --Dr. Tom Hill, author of Blessed Beyond Measure ""In his book, Raise the Bar, Change the Game, Brian Marcel reminds us how the humble barcode has changed the world and made possible so much of the business that we now take for granted. He has turned an everyday subject into an important read for all budding entrepreneurs."" --Zac Goldsmith, member of Parliament for Richmond Park and North Kingston, London, United Kingdom ""Brian Marcel has crafted a compelling read about his successes and failures that will resonate with all readers but especially benefit entrepreneurs who, like him, are passionate to make their mark."" --Thomas Power, author and speaker ""Brian is well travelled in the automatic identification industry, and thus very well qualified to write this book. I encourage all who are imbued with an entrepreneurial spirit and seeking suc- cess to read Raise the Bar, Change the Game. This book is both emotional and motivational!"" --Richard B. Meyers, retired president, Delta Services; chairman emeritus, AIDC 100; and author"

Brian Marcel combines fascinating, personal stories of both tragedies to triumphs with the key business and life lessons that guided him through his successful career. Brian takes us on the interesting journey of the barcode--one of the most revolution- ary inventions of the twentieth century that is the foundation of today's now economy--tracking its progress along with his own. You don't have to be a techie to enjoy this book, just some- one looking for solid strategies and useful tips to achieve your career ambition. --Anders Gustafsson, CEO, Zebra Technologies Brian Marcel has written a must-read primer for budding entre- preneurs who want to change the world, just as he has done. His experience building a business in the barcode industry can help readers seize opportunities and avoid pitfalls. --Dr. Tom Hill, author of Blessed Beyond Measure In his book, Raise the Bar, Change the Game, Brian Marcel reminds us how the humble barcode has changed the world and made possible so much of the business that we now take for granted. He has turned an everyday subject into an important read for all budding entrepreneurs. --Zac Goldsmith, member of Parliament for Richmond Park and North Kingston, London, United Kingdom Brian Marcel has crafted a compelling read about his successes and failures that will resonate with all readers but especially benefit entrepreneurs who, like him, are passionate to make their mark. --Thomas Power, author and speaker Brian is well travelled in the automatic identification industry, and thus very well qualified to write this book. I encourage all who are imbued with an entrepreneurial spirit and seeking suc- cess to read Raise the Bar, Change the Game. This book is both emotional and motivational! --Richard B. Meyers, retired president, Delta Services; chairman emeritus, AIDC 100; and author

Author Information

Brian Marcel started his career in the London Stock Exchange, but working in an institution didn't suit him, and he got fired from his grandfather's firm. From there, he moved on to sell all types of papers made by Wiggins Teape, a leading British paper manufacturer that sent him to South Africa to enhance his career and learn the art of sales and marketing. It was in Cape Town that he met his wife, Liz, who sadly died of breast cancer after twenty-eight years marriage. After returning to the United Kingdom, he got involved in the early days of barcoding and soon started his own business selling artwork used for printing barcodes on products. The busi- ness expanded, and after the fall of the Berlin Wall in 1989, he set up joint ventures in five of the former Eastern Bloc countries. They are still great success stories in their own right. Brian was recently married to his new wife, Lisa. He has a daughter, Jessica, that he adopted from Romania. They all live in London. This is his first book.

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