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OverviewThis book offers a complete guide to how organizations can build a well-working radical innovation muscle. The author differentiates between incremental and radical innovation, focusing on the radical side, which is where most companies fail. Radical innovation is breaking with the development pattern of the present value creation and finding economical potential in a completely new direction. Tverlid has spent several decades working deeply in the subject area from various perspectives in large companies. He has been key in developing and implementing radical innovation in Equinor, where he currently works as innovation specialist. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation. This is a handbook for the generation of radical innovation. The step-by-step method allows companies to reproduce radical concepts while keeping the budget at a reasonable level. The effort remains modest while the effect, on the contrary, becomes visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles are also valuable for smaller informal groups and individuals. Full Product DetailsAuthor: Steinar Wasa Tverlid, PhDPublisher: Fagbokforlaget Imprint: Fagbokforlaget Weight: 0.368kg ISBN: 9788245033779ISBN 10: 8245033774 Pages: 220 Publication Date: 26 May 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsIntroduction: why radical innovation; Get started: form a radical innovation group; Integrate: fit innovation groups into your organization; Implement: take out the full value potential; Incentives and culture: make sustainable growth.ReviewsAuthor InformationSteinar Wasa Tverlid holds a Ph.D. in aluminum extrusion from The Norwegian University of Science and Technology (NTNU). Tab Content 6Author Website:Countries AvailableAll regions |