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Confession of an international manager: from product specialist - to general manager, from Poland - to France, USA, Lithuania, USRR, China, Hong-Kong, South Corea, Taiwan and Philippines, from high-tech industry - to business school, from science - to diplomacy

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9781496059291

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Michel Muszynski is graduated from European Institute of Business Administration (INSEAD). His career began in the marketing high-tech in Applied Research Laboratories (the branch of Bausch and Lomb) in France and then in Beckman in Switzerland. In 1982 he became appointed as manager of international applications in Instruments S.A. in USA, and since 1988 held the position of CEO of MVE S.A. (branch of DANONE) in France. In 1990, he started in Warsaw the department of Institut Fran ais de Gestion - the school of management based in Paris, running management postgraduate programs and delivering the diploma of Master of Business Administration. Professor Muszynski lives in Paris as well as in Miami (Florida) and is expert of strategic management. He is also author of about 200 publications devoted to this subject and specialist of computer assisted management. In 1990 he published in France one of first in the world manuals of the artificial intelligence applied in business ( Conduire une entreprise avec un syst me-expert ) and in 2006, in the United States, the book Corporate strategy - an interactive approach, as well as Interactive business simulations: e-learning and more and Multi-business: from diversification - to corporate holding. He is also author of over thirty strategic computer didactic simulation programs and inventor of the unique method of teaching business with their use (now in four lingual versions). He also realized and published Multimedia Encyclopedia of Management on cd-rom.

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