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Overview* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. * Each chapter is structured around easy-to-follow guidelines. * Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. * This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. * Exercises at the end of each chapter allow students to practice their newly acquired skills. * Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection. * Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. * We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects. Full Product DetailsAuthor: Mildred PattenPublisher: Routledge Imprint: Routledge Edition: 4th edition Dimensions: Width: 21.00cm , Height: 1.80cm , Length: 28.00cm Weight: 0.430kg ISBN: 9781936523313ISBN 10: 1936523310 Pages: 160 Publication Date: 01 January 2014 Audience: College/higher education , College/higher education , Tertiary & Higher Education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationMildred Patten Tab Content 6Author Website:Countries AvailableAll regions |