Overview

Alicia Howard doesn't hand out motivation; she slaps you awake with it. Queens Don't Crumble is the raw, bougie-hood survival manual for women who are done begging, folding, or apologizing for their power. Part memoir, part sermon, and part money playbook, it's the story of a St. Louis girl who crawled out of chaos, built her own empire from scratch, and learned to mix sage smoke with spreadsheets. From losing her mother and rebuilding her life in Phoenix to running multiple LLCs, buying her first home, and enrolling in college while raising kids, Alicia turns every heartbreak and hustle into scripture. Each chapter reads like a commandment: respect, credit, luxury, boundaries, reinvestment, independence, legacy, spirit, and evolution delivered in the same unfiltered voice that made her brand famous. She cusses, she prays, she budgets, and she manifests, sometimes all in one breath. The book teaches women to clean their credit with the same urgency they cleanse their energy, to treat money as holy, to honor Oya and Ogun while stacking business credit lines, and to remember that self-respect is the real luxury item. By the final chapter, Alicia leaves no doubt: queens don't beg, don't starve, and sure as hell don't crumble. They evolve. They stack. They reign. This is the gospel of survival turned into generational wealth a love letter to every woman who ever had to rebuild herself with nothing but faith, hustle, and a good pair of gold hoops.

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