Overview

Over time, businesses have defined success by one factor: profitability. While that hasn't changed completely, in more recent years the role of business has evolved as leaders have been focused on creating a greater positive impact. Purposeful Profits provides first-hand accounts from those working inside successful companies, large and small, local and global, as to how this evolution has taken shape, what it means for the future of business profitability, and why being a business that is purpose-driven is as important as any other measure of success. Joanne Sonenshine shares these stories to showcase how decision making with empathy and purpose can transform a corporation from one solely seeking to make money, into one that is successful both for its profits, but also for its impact.

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9780999415221

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Reviews

Profit and purpose are often seen as being mutually exclusive. In her thoroughly enjoyable new book, Joanne Sonenshine demonstrates by insight and example why this is far from the truth, and how business can find new sources of value while simultaneously serving society. - GIB BULLOCH, Author, The Intrapreneur: Confessions of a Corporate Insurgent In today's polarized, negative environment, distrust of big business may be one of the only unifying forces. Yet Sonenshine provides a much needed, and inspiring perspective on how business can be a force for good. She demonstrates with powerful stories how companies credibly pursue profitability in ways that are both ethical and intentional in creating a better society. - LAURA GITMAN, Chief Operating Officer, Business for Social Responsibility (BSR) Through her own unique journeys and partnerships, Sonenshine illustrates how corporate values actually lead to corporate profits, illuminating why businesses--and the leaders within them--must continue to be held accountable for the future of our workers, our communities, and our planet. - JOE GIZZI, Media Group Strategy Director As a company co-founder of products made by freed women, I am grateful that companies and conscious consumers are using purchasing power to address critical social issues like slavery, poverty, and trafficking. Purposeful Profits shares examples of this new way forward, and how business decisions impact the other end of a supply chain. Every purchase matters, and Sonenshine offers a close up look at how businesses are meeting the challenge of leading with their power for good. - KATHERINE JEFFERY, Ph.D., Co-Founder, CAUSEGEAR In Purposeful Profits, Joanne highlights the growing trend among business leaders to value a company's mission as highly as its profit. As a business leader and social entrepreneur, making a difference for the communities where we work is paramount. There is no mutual exclusivity between doing the right thing for your stakeholders and doing the right thing for your business. This book is a must read for any business leader and also will help all readers recognize that times are changing for the improvement of our planet. - JEHIEL OLIVER, Chief Executive Officer, Hello Tractor By weaving together personal stories, observations from traveling the world, and conversations with corporate leaders, in Purposeful Profits Joanne Sonenshine illustrates the importance of corporations stepping up as leaders for social change. But rather than focus exclusively on the corporate perspective, like many of the academic tomes do, Sonenshine highlights the workers who make it happen and without whom the businesses couldn't succeed. It's their empathy, resourcefulness, and dedication that propels companies forward. Purposeful Profits delivers useful and inspiring insights for anyone investigating or working in Corporate Social Responsibility. - JAMES ROONEY, Executive Director, DICK's Sporting Goods Foundation Sonenshine shares the human stories behind those who are working to change businesses from within, and challenges us all to ask ourselves if we are doing all we can to achieve the much needed transformation of business. - YASMINA ZAIDMAN, Chief Partnerships Officer, Acumen

"""Profit and purpose are often seen as being mutually exclusive. In her thoroughly enjoyable new book, Joanne Sonenshine demonstrates by insight and example why this is far from the truth, and how business can find new sources of value while simultaneously serving society."" - GIB BULLOCH, Author, The Intrapreneur: Confessions of a Corporate Insurgent ""In today's polarized, negative environment, distrust of big business may be one of the only unifying forces. Yet Sonenshine provides a much needed, and inspiring perspective on how business can be a force for good. She demonstrates with powerful stories how companies credibly pursue profitability in ways that are both ethical and intentional in creating a better society."" - LAURA GITMAN, Chief Operating Officer, Business for Social Responsibility (BSR) ""Through her own unique journeys and partnerships, Sonenshine illustrates how corporate values actually lead to corporate profits, illuminating why businesses--and the leaders within them--must continue to be held accountable for the future of our workers, our communities, and our planet."" - JOE GIZZI, Media Group Strategy Director ""As a company co-founder of products made by freed women, I am grateful that companies and conscious consumers are using purchasing power to address critical social issues like slavery, poverty, and trafficking. Purposeful Profits shares examples of this new way forward, and how business decisions impact the other end of a supply chain. Every purchase matters, and Sonenshine offers a close up look at how businesses are meeting the challenge of leading with their power for good."" - KATHERINE JEFFERY, Ph.D., Co-Founder, CAUSEGEAR ""In Purposeful Profits, Joanne highlights the growing trend among business leaders to value a company's mission as highly as its profit. As a business leader and social entrepreneur, making a difference for the communities where we work is paramount. There is no mutual exclusivity between doing the right thing for your stakeholders and doing the right thing for your business. This book is a must read for any business leader and also will help all readers recognize that times are changing for the improvement of our planet."" - JEHIEL OLIVER, Chief Executive Officer, Hello Tractor ""By weaving together personal stories, observations from traveling the world, and conversations with corporate leaders, in Purposeful Profits Joanne Sonenshine illustrates the importance of corporations stepping up as leaders for social change. But rather than focus exclusively on the corporate perspective, like many of the academic tomes do, Sonenshine highlights the workers who make it happen and without whom the businesses couldn't succeed. It's their empathy, resourcefulness, and dedication that propels companies forward. Purposeful Profits delivers useful and inspiring insights for anyone investigating or working in Corporate Social Responsibility."" - JAMES ROONEY, Executive Director, DICK's Sporting Goods Foundation ""Sonenshine shares the human stories behind those who are working to change businesses from within, and challenges us all to ask ourselves if we are doing all we can to achieve the much needed transformation of business."" - YASMINA ZAIDMAN, Chief Partnerships Officer, Acumen"

Author Information

Joanne Sonenshine is Founder + CEO of Connective Impact, an advisory firm aiding organizations in partnership strategy and fundraising diversification to address social, environmental and economic development challenges through collaboration. A trained development economist, Joanne has devoted her career to helping decision-makers, corporate leaders and entrepreneurs coalesce to create more formidable impact in their work. Joanne's first book, ChangeSeekers: Finding Your Path to Impact, documents how to overcome fear, uncertainty and risk aversion to seek fulfillment in one's life, and truly make a difference. Joanne lives in Arlington, Virginia, with her husband and two boys.

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