Overview

"Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of ""bodice-ripper"" romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century."

Full Product Details

Author:   John Markert
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.472kg
ISBN:  

9780786494903

ISBN 10:   0786494905
Pages:   344
Publication Date:   11 March 2016
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents Acknowledgments Introduction 1. Paperbacks in Society 2. The World of Harlequin: 1949–1979 3. The Four Phases of Love: American Romance Publishing in the Seventies 4. Silhouette Books: Challenging Harlequin’s Supremacy 5. The New Dawn: Romance Publishing Comes of Age 6. Risky Business: Rushing to Cash In on the Romance Craze 7. The Editorial Ear: Selective Listening 8. Alive and Kicking: Harlequin Regains Market Supremacy 9. Line Diversification: The Byword of the New Millennium 10. Romance Publishing at the Outset of the New Millennium: Market Share, Competition and Content Innovation Conclusion Chapter Notes Selected Bibliography Index

Reviews

"""Despite romance novels making up 23 percent of the U.S. fiction market...the genre is still pushed aside as mommy porn or the default reading of lonely cat-laden spinsters”—Washington Post."

Despite romance novels making up 23 percent of the U.S. fiction market...the genre is still pushed aside as mommy porn or the default reading of lonely cat-laden spinsters --Washington Post.

Author Information

John Markert is associate professor of sociology at Cumberland University and has published numerous articles analyzing aspects of the social events and the media. He lives in Nashville, Tennessee.

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