Overview

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures,financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifthedition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts ofe-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

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9781613749739

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Reviews

Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again. --Rod Colvin, president, Addicus Books Publishing for Profit is practical and laser-sharp. Whereas many business books are broad in applicability, this book is specifically about publishing. It is an essential reference for small and large publishers alike. --Angela Bole, IBPA Executive Director The bible of the industry. -- Associated Press Vital to doing the business of publishing well. -- Independent Publisher

Author Information

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among themvice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks.

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