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OverviewPublishing is a rapidly changing business, and this readable and comprehensive reference is right in step--covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice. Full Product DetailsAuthor: Thomas Woll , Dominique RaccahPublisher: Chicago Review Press Imprint: Chicago Review Press Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.80cm Weight: 0.530kg ISBN: 9781556529979ISBN 10: 155652997 Pages: 400 Publication Date: 01 January 2010 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsSolid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear. --Judith Applebaum, author, How to Get Happily Published Author InformationThomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois. Tab Content 6Author Website:Countries AvailableAll regions |