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OverviewFull Product DetailsAuthor: Apoorva Bharadwaj (GBP is best for India located banks) , Pragyan Rath (RIO migration - payment on hold due to no contact with author)Publisher: Taylor & Francis Ltd Imprint: Routledge India Weight: 0.453kg ISBN: 9780367030520ISBN 10: 0367030527 Pages: 254 Publication Date: 24 June 2021 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1 Road map: From oration to or-action 2. Wall Street gets Walt Disneyfied: A Buy-In pitch for Bail-Out legacy firms 3 Storyteller as choice architect: Nudge the narrative coupons 4 Mapping myriad minds 5 Designing niche speeches 6 Steve Jobs: A case study in branding and leadership communicationsReviewsAuthor InformationApoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India. Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India. Tab Content 6Author Website:Countries AvailableAll regions |
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