|
|
|||
|
||||
OverviewAfrican nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector. Full Product DetailsAuthor: Ogechi Adeola , Paul Katuse , Kojo Kakra TwumPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2022 Weight: 0.478kg ISBN: 9783031072925ISBN 10: 3031072928 Pages: 244 Publication Date: 06 October 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsPart 1: Public Sector Marketing Communications and Brand ManagementChapter 1: Introduction to Public Sector Marketing Communications in AfricaChapter 2: Public Sector Branding in Africa: Some ReflectionsChapter 3: Marketing Communications Strategies for Public Transport OrganisationsChapter 4: Positioning Public University’s Brand through Marketing Communications: Practical Recommendations and ImplicationsChapter 5: Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations and ExtensionPart II: Public Relations and Trade FairsChapter 6: Public Relations in the Public Sector in AfricaChapter 7: Public Relations in Africa’s Public Sector: A Crisis Situational Analysis of South Africa and NigeriaChapter 8: Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and RequirementsPart III: Public Sector Communication Ethics and RecommendationsChapter 9: Public Sector Communication Ethics In AfricaChapter 10: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public SectorReviewsAuthor InformationOgechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana. Tab Content 6Author Website:Countries AvailableAll regions |