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9781544349107

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"""A comprehensive and up-to-date textbook that could be utilized in multiple courses.""--Dr. Seth A. Oyer ""A survey textbook of PR theories that works as a great reference guide to students.""--Cayce Myers, Ph.D., LL.M., J.D., APRR ""It fills a much needed gap in the discipline by updating theory texts that haven't been written for more than a decade.""--Erik Garrett ""This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications.""--Dr. Paul Bolls ""This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession.""--Ming (Bryan) Wang ""This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations.""--Dr. Burton St. John III ""Lordan and Travis's proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory."" ""A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice."" --Melissa D. Dodd, Ph.D., APR ""An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases."" ""This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation.""--Philip Bakelaar ""Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice."" ""Clear and easy to follow, well researched and sourced, this textbook offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. It is well fitted for students who are learning about PR theories, models and concepts and their application to practice for the first time. At the same time, it is also still useful for more advanced students given the current examples, and updates about theories that changed and new directions that emerged. It offers a plethora of examples, case studies and reflection opportunities that will help students better understand how these many times abstract theories, models, concepts can be applied to the PR practice.""--Iona Coman"

A comprehensive and up-to-date textbook that could be utilized in multiple courses. --Dr. Seth A. Oyer A survey textbook of PR theories that works as a great reference guide to students. --Cayce Myers, Ph.D., LL.M., J.D., APRR It fills a much needed gap in the discipline by updating theory texts that haven't been written for more than a decade. --Erik Garrett This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications. --Dr. Paul Bolls This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession. --Ming (Bryan) Wang This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations. --Dr. Burton St. John III Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. Clear and easy to follow, well researched and sourced, this textbook offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. It is well fitted for students who are learning about PR theories, models and concepts and their application to practice for the first time. At the same time, it is also still useful for more advanced students given the current examples, and updates about theories that changed and new directions that emerged. It offers a plethora of examples, case studies and reflection opportunities that will help students better understand how these many times abstract theories, models, concepts can be applied to the PR practice. --Iona Coman An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases. This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation. --Philip Bakelaar Lordan and Travis's proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory. A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice. --Melissa D. Dodd, Ph.D., APR

A comprehensive and up-to-date textbook that could be utilized in multiple courses. --Dr. Seth A. Oyer A survey textbook of PR theories that works as a great reference guide to students. --Cayce Myers, Ph.D., LL.M., J.D., APRR It fills a much needed gap in the discipline by updating theory texts that haven't been written for more than a decade. --Erik Garrett This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications. --Dr. Paul Bolls This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession. --Ming (Bryan) Wang This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations. --Dr. Burton St. John III Lordan and Travis's proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory. A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice. --Melissa D. Dodd, Ph.D., APR An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases. This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation. --Philip Bakelaar Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. Clear and easy to follow, well researched and sourced, this textbook offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. It is well fitted for students who are learning about PR theories, models and concepts and their application to practice for the first time. At the same time, it is also still useful for more advanced students given the current examples, and updates about theories that changed and new directions that emerged. It offers a plethora of examples, case studies and reflection opportunities that will help students better understand how these many times abstract theories, models, concepts can be applied to the PR practice. --Iona Coman

A comprehensive and up-to-date textbook that could be utilized in multiple courses.--Dr. Seth A. Oyer A survey textbook of PR theories that works as a great reference guide to students.--Cayce Myers, Ph.D., LL.M., J.D., APRR It fills a much needed gap in the discipline by updating theory texts that haven't been written for more than a decade.--Erik Garrett This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications.--Dr. Paul Bolls This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession.--Ming (Bryan) Wang This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations.--Dr. Burton St. John III Lordan and Travis's proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory. A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice. --Melissa D. Dodd, Ph.D., APR An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases. This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation.--Philip Bakelaar Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. Clear and easy to follow, well researched and sourced, this textbook offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice. It is well fitted for students who are learning about PR theories, models and concepts and their application to practice for the first time. At the same time, it is also still useful for more advanced students given the current examples, and updates about theories that changed and new directions that emerged. It offers a plethora of examples, case studies and reflection opportunities that will help students better understand how these many times abstract theories, models, concepts can be applied to the PR practice.--Iona Coman

Author Information

Eryn Travis is a former public relations professional who is now a faculty member in the Department of Communication and Media at West Chester University, where she has taught for the past ten years. Travis has fifteen years of experience in political and marketing communication. She served as the Communications Director and Media Relations Director for the American Association of Airport Executives (AAAE) and as Managing Producer and host for Aviation News Today, AAAE's cable television newscast. In this position she supervised production staff, hosted the 30-minute program, and secured VIP guests including members of Congress, Administration officials and aviation industry leaders. Ms. Travis also served as an aide to Congressman Michael N. Castle in his Washington, D.C. office. She holds an M.A. in Communication Studies from West Chester University and a B.A. in Journalism from the University of Maryland at College Park and is pursuing a doctoral degree in Communication, Media and Instructional Technology from the Indiana University of Pennsylvania. Dr. Edward Lordan is a professor of communication studies at West Chester University. He is the author of four other communication books and the co-author of an ebook on group projects in communications, and has published research in a number of American and European academic journals. Lordan received his doctorate from the Newhouse School at Syracuse University, and has served on the faculties of Saint Louis University, Villanova University and Temple University.

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