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OverviewDespite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR ""gurus"" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization. Full Product DetailsAuthor: Tomoki Kunieda , Koichi Yamamura , Junichiro MiyabePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.370kg ISBN: 9780367665371ISBN 10: 0367665379 Pages: 186 Publication Date: 30 September 2020 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents"Introduction: Culture of lifetime employment and the history of Japanese PR Chapter 1: History in Brief Chapter 2: The Democratization of Japan and the Introduction of American PR Chapter 3: Public Relations by a Local Government: 150 years of Tokyo’s PR Chapter 4: History of Internal Communications in Japanese Companies Chapter 5: (Under-) Development of PR Industry and Profession Chapter 6: A Tale of Two Professionalisms: Human resource management (HRM) and PR function of Japanese companies Chapter 7: Impacts of Crises on Public Relations 2007–2017: The ""Lehman Shock"" and the Great East Japan Earthquake Chapter 8: Current situation of corporate public relations in Japan: An attempt to assess comprehensive public relations activities from eight aspects Concluding Remarks: How general are we? Appendix 1: Glossary of Key Terms Appendix 2: Chronology of PR in Japan 1861-2017 Appendix 3: Note on Japanese Employment Practices"ReviewsAuthor InformationTomoki Kunieda, is an Assistant Professor at Taisho University, Japan. His research focus is on the history of mass communication, journalism and government public relations. He is a member of the JSCCS board of directors and chairperson of the Society’s Global Public Relations Theory Research Group. He has a doctorate in journalism from Sophia University. Koichi Yamamura, PhD, is a visiting senior researcher at Waseda University, Japan. He is also a management and communication consultant with extensive experience in corporate communication, crisis management, corporate control, and technology communication. He has published case studies on hostile takeover defence and post crisis CSR activities. He has also co-authored an article and a book chapter on the historic evolution of PR in Japan. Junichiro Miyabe is a Research Scholar at Research Faculty of Media and Communication, Hokkaido University, Japan. He has over 30-years of research experience at Nomura Research Institute, Ltd. He joined Hokkaido University in 2000 as a visiting professor and became a professor of international public relations in 2009 until 2015. He has published papers, among others, on human resource management and organizational structure of PR department. Tab Content 6Author Website:Countries AvailableAll regions |
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