Overview

Full Product Details

Author:   Johanna Fawkes
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.521kg
ISBN:  

9780415630382

ISBN 10:   041563038
Pages:   258
Publication Date:   22 June 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Messy Ethics: Introduction 2. What’s Wrong with PR Ethics? 3. Trust Me, I’m a Professional 4. To Serve Society 5. Does Public Relations have Professional Ethics? 6. Into the Psyche 7. Depth Ethics 8. Re-Imagining Professional Ethics 9. The Shadow of Excellence 10. What Next? Reflections and Directions

Reviews

'Johanna Fawkes's application of Jungian ideas relating to the 'fragmented self', the 'contradictory messiness of being' and the 'shadow' to an exploration of professionalism - and Public Relations ethics in particular - is dazzlingly original. Moreover, her presence throughout as the overtly subjective, deeply questioning, fallible, researcher makes this text both intellectually enriching - and profoundly moving.' Richard Lance Keeble, Professor, University of Lincoln, UK

Author Information

Johanna Fawkes is Senior Lecturer in Public Relations at Charles Sturt University, NSW Australia and Course Director for the Doctor of Communication. She has led PR degrees in the UK since 1990, advised the CIPR, and published in international journals and leading text books.

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