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OverviewFull Product DetailsAuthor: Simon Moore (Bentley University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.450kg ISBN: 9780415634540ISBN 10: 0415634547 Pages: 158 Publication Date: 02 January 2015 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1. Public Relations in the History of Ideas Chapter 2. Virtuous PR - Confucius, Analects Chapter 3. Noble Falsehoods and PR - Plato, The Republic Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto Chapter 8. Proofing Against Puffing - Mill, On Liberty Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom Chapter 11. PR’s Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self Chapter 12. PR’s Future: Irrational or Rational? Magical or scientific? Individual or collective?ReviewsSimon Moore's book offers a full-bloodied rescue of the field from the narrow confines of managing relationships - and trying to quantify them - by reminding us that PR has to relate to the ideas of the time. As this can't be done without knowledge of important thinking from other times, Public Relations and the History of Ideas offers an excellent primer that ranges across history, space, different fields of thought, and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past. David McKie, Professor, University of Waikato, New Zealand 'Simon Moore’s book offers a full-bloodied rescue of the field from the narrow confines of managing relationships – and trying to quantify them – by reminding us that PR has to relate to the ideas of the time. As this can’t be done without knowledge of important thinking from other times, Public Relations and the History of Ideas offers an excellent primer that ranges across history, space, different fields of thought, and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past.' David McKie, University of Waikato, New Zealand 'More than a view of PR as descending from thought leaders, Moore offers accounts of PR as articulated by notable figures within various political, socio-economic and spiritual contexts. His observations on how power and autonomy have informed ""managed public communication"" enrich our understanding of the reality-shaping persistence of PR.' Burton St. John III, Old Dominion University, USA Editor of Pathways to Public Relations: Histories of Practice and Profession Author InformationSimon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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