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OverviewTaking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication. Full Product DetailsAuthor: Alexander V. Laskin , Karen FrebergPublisher: Taylor & Francis Ltd Imprint: Routledge ISBN: 9781032730967ISBN 10: 103273096 Pages: 264 Publication Date: 25 November 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationAlexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA. Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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