Public Relations and Corporate Racial Responsibility
Author:   Nneka Logan (Virginia Tech, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032806303


Pages:   160
Publication Date:   04 March 2026
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Public Relations and Corporate Racial Responsibility


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Author:   Nneka Logan (Virginia Tech, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781032806303


ISBN 10:   1032806303
Pages:   160
Publication Date:   04 March 2026
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction 1. Big Business and Slavery: Establishing the Corporate Responsibility to Race 2. Corporate Personhood and the Appropriation of a Racialized Discourse 3. Corporate Discourse and the Ideological Construction of Race 4. Corporate Racial Responsibility Theory 5. Analyzing Dove’s CROWN Act Campaign with CRR 6. The Corporate Responsibility to Race Continues: The AI Era Conclusion Index

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Author Information

Nneka Logan is Professor in the School of Communication at Virginia Tech, USA.

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