Overview

"Psychotropic drugs--those intended to change moods, numb anxiety, calm children--are pervasive in American culture. References are everywhere: not just in print and electronic advertisements but in television show dialogue, movies, song lyrics, and on advertising paraphernalia like notepads, wall clocks, mouse pads, coffee mugs, pens and pencils. The authors in this compilation of essays on psychotropic drugs and mass culture contend that society has been transformed into an asylum without walls--a ""psychotropia."" With each new definition of a mental ailment, a new cure is offered, increasing the number of inmates in this borderless asylum and blurring the lines between mental health and mental illness. Eight essays probe this issue, with an introduction and conclusion by the editor. The introduction frames the topic in the dehumanized asylums brought to light in 1961 by sociologist Erving Goffman, and in author Marshall McLuhan's warning not to be seduced by the media. Essay topics cover: how psychotropia came to be; drug portrayal in Hollywood; advertising in cyberspace and the postmodern condition; the advertising madness that promotes better living through chemistry; food as medicine; the music culture of psychotropia; children and psychotropic drugs; and stereotypes and manipulation in mass marketing. Instructors considering this book for use in a course may request an examination copy here."

Full Product Details

Author:   Lawrence C. Rubin
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.286kg
ISBN:  

9780786425136

ISBN 10:   078642513
Pages:   227
Publication Date:   16 May 2006
Recommended Age:   From 18 years
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents Acknowledgments      Introduction      1 The Asylum: Its Construction and Deconstruction      2 Hollywood Rx      3 Cheerful Robots in Cyberspace: Prozac, Postmodernism, and Politics      4 Advertising Madness      5 Psychotropics, It’s What’s for Dinner! Technologies of Sex, Gender, Body, and the Mind in the Medicalization of Food      6 Rappers, Ravers, and Rock Stars: The Deviantizing Hand of Music in Psychotropia      7 From Playground to Pharmacy: Medicating Childhood      8 False Advertising: Gender Stereotypes, Corporate Manipulation, and Consumer Resistance      Conclusion: Huxley’s Prophecy      About the Contributors      Index     

Reviews

"""of value...unique...provides a sound sociological analysis of licit drug use in American society""--Sociology of Health & Illness; ""well-written, engaging and critically sound""--Journal of Popular Culture; ""an extraordinarily interesting and stimulating collection of articles...thoroughly enjoyed...thought provoking...fascinating""--Metapsychology."

of value...unique...provides a sound sociological analysis of licit drug use in American society --Sociology of Health & Illness; well-written, engaging and critically sound --Journal of Popular Culture; an extraordinarily interesting and stimulating collection of articles...thoroughly enjoyed...thought provoking...fascinating --Metapsychology.

Author Information

Lawrence C. Rubin is a professor of counselor education at St. Thomas University in Miami, Florida, and a practicing psychologist. He lives in Pompano Beach.

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