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OverviewThis volume examines the topic of compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken by governments in attempts to bring the pandemic under control. Discovery that COVID-19 was largely transmitted through the air meant that public health strategies were needed to limit close physical contact between people. Epidemiological modelling offered initial interventions to tackle the rate of spread, but to be effective these measures were dependent on widespread public adoption and compliance. This book examines the key theories and empirical approaches to behavioural change and compliance, and reviews research on their relative effectiveness in driving public behaviour. Author Barrie Gunter considers four principal models used: nudge theory, social identity-group processes theory, theory of planned behaviour and the capability-opportunity-motivation-behaviour (COM-B) model. Gunter weighs the pros and cons of each, offers commentary on lessons that can be learned from their application during the pandemic, and what they may have to offer in a triangulated approach, theoretically, methodologically and in terms of policy making. Examining not just the extent of compliance but also the psychological drivers of this behaviour over time, this is essential reading for students and researchers in psychology, public health and medical sciences, and policy makers assessing government strategies, responses and performance. Full Product DetailsAuthor: Barrie Gunter (University of Leicester, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.460kg ISBN: 9781032228174ISBN 10: 1032228172 Pages: 206 Publication Date: 12 July 2022 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationBarrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. A psychologist by training, he has published more than 80 books on a range of media, marketing, business, leisure and psychology topics. Tab Content 6Author Website:Countries AvailableAll regions |