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Overview"From the author of Zero, comes this ""admirable salvo against quantitative bamboozlement by the media and the government"" (The Boston Globe) In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or ""proofiness""- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them." Full Product DetailsAuthor: Charles SeifePublisher: Penguin Putnam Inc Imprint: Penguin USA Dimensions: Width: 13.20cm , Height: 1.50cm , Length: 20.10cm Weight: 0.265kg ISBN: 9780143120070ISBN 10: 0143120077 Pages: 320 Publication Date: 27 September 2011 Recommended Age: From 18 years Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsSprightly written, despite its sobering message. - Kirkus Reviews A delightful and remarkably revealing book that should be required reading for . . . well, for everyone. - Booklist (Starred review) Sprightly written, despite its sobering message. <br> - Kirkus Reviews <br> A delightful and remarkably revealing book that should be required reading for . . . well, for everyone. <br> - Booklist (Starred review) A delightful and remarkably revealing book that should be required reading for . . . well, for everyone. - Booklist (Starred review) Author InformationCharles Seife is the author of five previous books, including Proofiness and Zero, which won the PEN/Martha Albrand Award for first nonfiction and was a New York Times notable book. He has written for a wide variety of publications, including The New York Times, Wired, New Scientist, Science, Scientific American, and The Economist. He is a professor of journalism at New York University and lives in New York City. Tab Content 6Author Website:Countries AvailableAll regions |