Overview

Will Christian publishing in the Majorty World always require subsidizing to survive? Or can publishers flourish on income generated from publishing operations alone? This daunting goal may be difficult to achieve, but it is possible according to author Ramon Rocha III. He offers insights from decades of experience in business, Christian publishing and global consulting. This book provides key principles and practical strategies to equip global Christian publishers to pursue financial sustainability. Most of the revisions and additions in this second edition came from speakers in the publishing leadership track of LittWorld 2018, MAI's world conference of Christian publishing. The author gleaned from the wisdom and experiene of the following global leaders in publishing: Randy Jahns, Jeff Crosby, Sam Richardson, Barine Kirimi and Joyce Mae Tongson-Manalang. Their presentations were excellent, had received commensurate high ratings and feedback from participants.

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9780979917066

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Reviews

This long-needed booklet on publishing serves as a welcome help to both large and small publishers of Christian books around the world. Ramon Rocha III provides valuable insights on principles, based on his 20 years of experience in the field. This resource will be of help to globalpublishers who minister in difficult countries due to a challenging political scene, religious persecution, or a population with limited purchasing power. Peter Cunliffe, Founder, Editora Mundo Cristao, Brazil

Author Information

Ramon Rocha III is director of publisher development at Media Associates International (MAI). He leads MAI training to strengthen national Christian publishing in underserved areas of the world. Ramon joined MAI staff in 2012 with 15 years' experience in Christian publishing and international training. As former CEO of OMF Literature, Inc, in the Philippines, Ramon led it to become one of the nation's largest Christian publishing houses during his leadership from 1997 to 2008. He was an entrepreneur for 12 years before entering the publishing industry. Ramon holds an MBA and BS in Business Economics. He and his wife Grace have four grown children, and are blest with their first grandchild. Dawn Jewell oversees the production of MAI's print and e-publications, videos and brochures, and manages our website, blog and social media. Prior to MAI, she was managing editor of missions publications at the Billy Graham Center at Wheaton College.

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