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OverviewWith the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies. Full Product DetailsAuthor: Armelle Claude , Eric Rabillier , Thierry PetitPublisher: Esmod Editions Imprint: Esmod Editions Volume: 5 ISBN: 9782909617497ISBN 10: 2909617491 Pages: 96 Publication Date: 20 July 2017 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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