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OverviewDaniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner s book claimed that exposure to American media messages could motivate traditional people in the postcolonial nations to become modern by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped. Full Product DetailsAuthor: Hemant ShahPublisher: Temple University Press Imprint: Temple University Press ISBN: 9781299833982ISBN 10: 1299833985 Pages: 227 Publication Date: 01 January 2011 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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