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OverviewProduct Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy. Full Product DetailsAuthor: Mina Tajvidi , Azhdar KaramiPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.40cm , Length: 21.60cm Weight: 3.796kg ISBN: 9781137501370ISBN 10: 1137501375 Pages: 198 Publication Date: 28 July 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1 Introduction 2 Literature review 3 Researching strategy 4 Product Development Strategy 5 Innovation capacity 6 Entrepreneurial firm performance 7 Final lessons and conclusionReviewsAuthor InformationDr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management. Mina Tajvidi is a research associate at the Bangor Business School, Bangor University, UK. Dr Tajvidi's research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in high-tech SMEs. Mina's current research is focused on strategic management in small- and medium-sized enterprises. Mina has published several papers in management journals and presented in international conferences. Tab Content 6Author Website:Countries AvailableAll regions |
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