Overview

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

Full Product Details

Author:   Takahiro Fujimoto ,  Takahiro Fujimoto
Publisher:   Harvard Business School Publishing
Imprint:   Harvard Business School Press
Dimensions:   Width: 16.50cm , Height: 3.60cm , Length: 24.60cm
Weight:   0.834kg
ISBN:  

9780875842455

ISBN 10:   0875842453
Pages:   350
Publication Date:   01 February 1991
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Undefined
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Introduction; The Framework: An Information Paradigm; Competition and Product Development in the World Auto Industry; Performance of Product Development; Process and Organization in Product Development; Project Strategy: Managing Complexity; Manufacturing Capability in Product Development; Integrating Problem Solving Cycles; Realizing Product Concepts in Product Design; Overall Patterns of Effective Product Development; The Future of Product Development in the Auto Industry; General Management Implications in Product Development.

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