Overview

"Producing for TV and New Media provides a comprehensive look at the role of the ""Producer” in television and new media. At the core of every media project there is a Producer who provides a wide array of creative, technical, financial, and interpersonal skills. Written especially for new and aspiring producers, this book looks at both the Big Picture and the essential details of this demanding and exhilarating profession. A series of interviews with seasoned TV producers who share their real-world professional practices provides rich insight into the complex billion-dollar industries of television and new media. This type of practical insight is not to be found in other books on producing. This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content. The companion website contains many of the crucial forms and charts included in the book. The site is available to readers of the book and may be accessed using the unique access registration code printed on the inside cover of the book. www.routledge.com/textbooks/instructordownload"

Full Product Details

9780240810874

Table of Contents

Reviews

"Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ.” -Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty ""Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works.” -Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming ""Dune” feature from Paramount ""Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance.” - Sandra J. Ruch, Executive Director/Publisher--International Documentary Association ”...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media.” - Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University"

Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ. -Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works. -Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming Dune feature from Paramount Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance. - Sandra J. Ruch, Executive Director/Publisher--International Documentary Association ...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media. - Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University

Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ. -Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works. -Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming Dune feature from Paramount Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance. - Sandra J. Ruch, Executive Director/Publisher--International Documentary Association ...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media. - Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University

Author Information

Cathrine Kellison's career as a writer/producer spanned two decades, and included an eclectic range of projects - from a CBS special to a PBS documentary, from corporate image pieces for IBM to behind-the-scenes celebrity interviews for MGM, from a kids' piece on recycling to educational films for teachers. She produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming for television and various avenues of new media. Starting as a writer of feature-length scripts in Hollywood, Ms. Kellison moved into producing for NBC and, later, United Artists in New York City as Director of Creative Services. She then went independent, starting her own small-but-meaningful production company, Roseville Video. Ms. Kellison began teaching producing for television and film at New York University's Tisch School of the Arts in 1994, and now taught and advised students of media studies in NYU's Gallatin School of Individualized Study and SCPS. Ms. Kellison worked fluently as a writer, authoring or co-authoring a number of books and articles primarily in the Affective Education domain and in mathematics education reform. Ms. Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She lived and worked in New York City.

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