Overview

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems. 

Full Product Details

Author:   Byoungho Ellie Jin ,  Elena Cedrola
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Pivot
Edition:   1st ed. 2019
Weight:   0.454kg
ISBN:  

9781137523518

ISBN 10:   1137523514
Pages:   125
Publication Date:   29 March 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents   Chapter 1.            Process Innovation: Hidden Secret to Success and Efficiency                   Byoungho Ellie Jin, Elena Cedrola, & Naeun Lauren Kim   Chapter 2.       Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain Paola Signori & Simone Guercini Chapter 3. MUJI: Brand Concept Creates Process Innovation      Akiko Masuda   Chapter 4. Arena Water Instinct: Process Innovation Built-in the Company DNA                  Elena Cedrola, Ksenia Silchenko, & Stefania Masè   Chapter 5. Trunk Club: Revolutionizing the Retail Model in Fashion       Dipali Modi & Li Zhao

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Author Information

Byoungho Ellie Jin is Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Elena Cedrola is Full Professor at the University of Macerata, Italy, where she teaches management and international marketing. She is also Professor of International Marketing at the Catholic University of Milan, Italy.

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