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OverviewThe Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by nearly one fifth of the world population; the Islamic Economic System. Full Product DetailsAuthor: Baker Ahmad Alserhan, DrPublisher: Gower Imprint: Gower ISBN: 9781283129091ISBN 10: 1283129094 Pages: 221 Publication Date: 01 January 2012 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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