Overview

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.

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9781009095891

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Reviews

'Peter Earl has produced a magnificent volume. In it he overcomes a number of challenges. He offers a new visionary overview of the field of behavioural economics. He carefully and lucidly negotiates the different approaches in this area, offering some important and original critical insights. The readable and fluid style extends its appeal to a wider audience, including to scholars, young and old, in economics, business and management. This is a landmark contribution to behavioural economics and related fields.' Geoff Hodgson, Loughborough University

Author Information

Peter Earl is Honorary Associate Professor of Economics at the University of Queensland, Australia.

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