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Overview"""A pricing book for managers who read too many pricing books"" If you agree to some of those statements, you will be surprised in this book: ""Pricing strategy is the most critical task"" ""Customers won't tell you what they want to pay"" ""Use of Expert Judgement in pricing is mostly good enough"" ""Proper price range can be found solely from empirical data or survey"" There is a simple reason why pricing practices mostly do not meet expectations: The insights that inform them." Full Product DetailsAuthor: Frank BucklerPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.268kg ISBN: 9798376771235Pages: 196 Publication Date: 09 February 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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