Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions. Full Product DetailsAuthor: Douglas HaguePublisher: Taylor & Francis Inc Imprint: Routledge Volume: 23 Weight: 1.100kg ISBN: 9780815370451ISBN 10: 0815370458 Pages: 338 Publication Date: 12 November 2019 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. RecommendationsReviewsAuthor InformationDouglas Hague Tab Content 6Author Website:Countries AvailableAll regions |
||||
