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9780128030868

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...persuasive in documenting how this new method can be a universal source of inspiration...I would recommend it to more seasoned practitioners and likely those in corporate settings; but those working in agencies would benefit from its ability to let one do quick deep dives into a new domain. --User Experience Magazine, Presumptive Design Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In Presumptive Design, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book. - Leah Buley, Author, A UX Team of One This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of design and research are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users. - Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights A handbook for design paratroopers who want to move fast and learn even faster. - Dave Gray, Author, Gamestorming Presumptive Design is a powerful approach that has fundamentally changed my perspective on design research. This is a thoughtful and readable book-a comprehensive resource for practitioners, backed by a wealth of relevant research. Overcome project start inertia, embrace failure, and reach consensus quicker with PrD. - Jim Kalbach, Author, Mapping Experiences and Designing Web Navigation

...persuasive in documenting how this new method can be a universal source of inspiration...I would recommend it to more seasoned practitioners and likely those in corporate settings; but those working in agencies would benefit from its ability to let one do quick deep dives into a new domain. --User Experience Magazine, Presumptive Design Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In Presumptive Design, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book. - Leah Buley, Author, A UX Team of One This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of design and research are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users. - Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights A handbook for design paratroopers who want to move fast and learn even faster. - Dave Gray, Author, Gamestorming Presumptive Design is a powerful approach that has fundamentally changed my perspective on design research. This is a thoughtful and readable book-a comprehensive resource for practitioners, backed by a wealth of relevant research. Overcome project start inertia, embrace failure, and reach consensus quicker with PrD. - Jim Kalbach, Author, Mapping Experiences and Designing Web Navigation

Frishberg and Lambdin have discovered the magic glue that binds design thinking to agile. In Presumptive Design, they boil down the essence of both, mix it all together, and package it up with a bow. The result is a clear, powerful, and brilliantly practical process. Product teams who struggle to balance human-centricity with speed will love this book. - Leah Buley, Author, A UX Team of One This book lays out a passionate, compelling case about a crucial yet under-recognized truth in human-centered work: the acts of design and research are inextricable. Thanks to this book's ample theoretical frameworks and practical guidelines we can revel in that entanglement, to the benefit of our products, our designs and our users. - Steve Portigal, Author, Interviewing Users: How To Uncover Compelling Insights A handbook for design paratroopers who want to move fast and learn even faster. - Dave Gray, Author, Gamestorming Presumptive Design is a powerful approach that has fundamentally changed my perspective on design research. This is a thoughtful and readable book-a comprehensive resource for practitioners, backed by a wealth of relevant research. Overcome project start inertia, embrace failure, and reach consensus quicker with PrD. - Jim Kalbach, Author, Mapping Experiences and Designing Web Navigation

Author Information

Leo Frishberg is Principal of Phase II, a Portland, OR based User Experience (UX) and Product strategy consultancy. As Director of UX at athenahealth, he is responsible for driving leading edge efforts to change the US healthcare system. While Sr. Manager, UX at The Home Depot Quote Center, he established a world-class user experience team driving a multi-billion dollar enterprise. At Intel, as Product Design Manager, he led multiple enterprise UX teams responsible for enabling technologies. Leo began the enterprise phase of his career as Principal UX Architect at Tektronix where he established UX as a strategic component of the Logic Analyzer Product line. Learn more about this leading edge design-research method at the companion website to the book Presumptive Design. Charles Lambdin is a User Experience Researcher and Designer at Intel Corporation. He has a Master’s in experimental psychology and a PhD in human factors. Most of his publications are in the area of research methodology and statistics.

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