Overview

Full Product Details

Author:   Leo Bogart
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.703kg
ISBN:  

9780805804317

ISBN 10:   0805804315
Pages:   388
Publication Date:   01 August 1989
Audience:   College/higher education ,  General/trade ,  Undergraduate ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents: Introduction: Newspapers in Transition. The Challenge to Newspapers. The Business of Newspapers. The Audience for Newspapers. The Evolution of Reading Habits. Living With Newspapers. What's in the Paper? News, the Newspaper, and Television. Newspaper Editors and Their Readers. What Do Readers Read? Marketing and Journalism.

Reviews

...puts mountains of newspaper industry research into an informative, readable form. -Editor and Publisher Superb...Bogart's analysis, his treatment of data, and his generalizations are carefully considered...an excellent reference source for those of us who are concerned about the relationship of media and public. -Journal of Communication If the NEW YORK TIMES is the `newspaper of record,' Press and Public...is the `record of newspapers.' -Marketing and Media Decisions ...the best available book on what is known about readers of the American daily newspaper....This is an excellent current way to get context on the role of the press vis-a-vis the electronic media in America. -Communication Booknotes

Author Information

Leo Bogart (Author)

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