Overview

The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential speeches in determining the U.S. president's effectiveness and popularity. Not surprisingly, this development has also witnessed the rise of professional speechwriters. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.

Full Product Details

Author:   Kurt Ritter ,  Martin J. Medhurst
Publisher:   Texas A & M University Press
Imprint:   Texas A & M University Press
Edition:   New edition
Volume:   No. 7
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.50cm
Weight:   0.397kg
ISBN:  

9781585443925

ISBN 10:   1585443921
Pages:   248
Publication Date:   31 August 2004
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Author Information

Kurt Ritter is a professor of speech communication at Texas A&M University. He has written extensively on presidential rhetoric, winning awards for his research, and was the coordinator of the Conference on Presidential Rhetoric at Texas A&M from which this volume grew.MARTIN J. MEDHURST is a distinguished professor of rhetoric and communication at Baylor University in Waco, Texas.

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