Overview

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint.   Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few.   Although there are no such things as antirecipes, this book shows you lots of antipatterns—things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.   Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.   Presentation Patterns will help you Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present Perfectly calibrate your presentation to your audience Use the storyteller’s “narrative arc” to full advantage Strengthen your credibility—and avoid mistakes that hurt it Hone your message before you ever touch presentation software Incorporate visuals that support your message instead of hindering it Create highly effective “infodecks” that work when you’re not able to deliver a talk in person Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors Master 13 powerful techniques for delivering your presentation with power, authority, and clarity  Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.

Full Product Details

Author:   Neal Ford ,  Matthew McCullough ,  Nathaniel Schutta
Publisher:   Pearson Education (US)
Imprint:   Addison-Wesley Educational Publishers Inc
Dimensions:   Width: 18.10cm , Height: 1.40cm , Length: 21.60cm
Weight:   0.536kg
ISBN:  

9780321820808

ISBN 10:   0321820800
Pages:   288
Publication Date:   06 September 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Figures ix   Introduction 1 Origins 2 Toward Patterns 3 How This Book Is Organized 10 How to Use This Book 11 Summary 11   Part I: Prepare 13   Chapter 1: Presentation Prelude Patterns 15 Pattern: Know Your Audience 16 Pattern: Social Media Advertising 18 Pattern: Required 20 Pattern: The Big Why 22 Pattern: Proposed 24 Antipattern: Abstract Attorney 26   Chapter 2: Creativity Patterns 29 Pattern: Narrative Arc 30 Pattern: Fourthought 34 Pattern: Crucible 38 Pattern: Concurrent Creation 41 Pattern: Triad 43 Pattern: Expansion Joints 45 Pattern: Talklet 46 Pattern: Unifying Visual Theme 48 Pattern: Brain Breaks 51 Antipattern: Alienating Artifact 53 Antipattern: Celery 56 Pattern: Leet Grammars 58 Pattern: Lightning Talk 59 Pattern: Takahashi 60 Pattern: Cave Painting 62   Part II: Build 65   Chapter 3: Slide Construction Patterns 67 Antipattern: Cookie Cutter 68 Pattern: Coda 70 Antipattern: Injured Outlines 71 Pattern: Peer Review 72 Pattern: Foreshadowing 75 Antipattern: Bullet-Riddled Corpse 77 Pattern: Greek Chorus 80 Antipattern: Ant Fonts 81 Antipattern: Fontaholic 83 Antipattern: Floodmarks 86 Antipattern: Photomaniac 89 Pattern: Composite Animation 92 Pattern: Á la Carte Content 95 Pattern: Analog Noise 99 Pattern: Vacation Photos 104 Pattern: Defy Defaults 106 Antipattern: Borrowed Shoes 108   Chapter 4: Temporal Patterns 111 Antipattern: Slideuments 112 Pattern: Infodeck 114 Pattern: Gradual Consistency 116 Pattern: Charred Trail 120 Pattern: Exuberant Title Top 123 Pattern: Invisibility 127 Pattern: Context Keeper 131 Pattern: Breadcrumbs 133 Pattern: Bookends 135 Pattern: Soft Transitions 137 Pattern: Intermezzi 139 Pattern: Backtracking 141 Pattern: Preroll 142 Pattern: Crawling Credits 143   Chapter 5: Demonstrations versus Presentations 145 Pattern: Live Demo 147 Antipattern: Dead Demo 151 Pattern: Lipsync 154 Pattern: Traveling Highlights 157 Pattern: Crawling Code 162 Pattern: Emergence 164 Pattern: Live on Tape 165   Part III: Deliver 169   Chapter 6: Stage Prep 171 Pattern: Preparation 172 Pattern: Posse 174 Pattern: Seeding Satisfaction 175 Pattern: Display of High Value 177 Antipattern: Shortchanged 181   Chapter 7: Performance Antipatterns 183 Antipattern: Hiccup Words 184 Antipattern: Disowning Your Topic 186 Antipattern: Lipstick on a Pig 187 Antipattern: Tower of Babble 188 Antipattern: Bunker 190 Antipattern: Hecklers 191 Antipattern: Going Meta 193 Antipattern: Backchannel 195 Antipattern: Laser Weapons 197 Antipattern: Negative Ignorance 199 Antipattern: Dual-Headed Monster 200 Chapter 8: Performance Patterns 203 Pattern: Carnegie Hall 204 Pattern: Emotional State 207 Pattern: Breathing Room 208 Pattern: Shoeless 209 Pattern: Mentor 210 Pattern: Weatherman 211 Pattern: Seeding the First Question 214 Pattern: Make It Rain 215 Pattern: Entertainment 216 Pattern: The Stakeout 218 Pattern: Lightsaber 219 Pattern: Echo Chamber 221 Pattern: Red, Yellow, Green 222   Conclusion 225 Patterns Redux 225 Build Your Own . . . 226 Summary 228   Glossary of Patterns 229 Resources 241 Credits 243 Notes 251 Index 255

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Author Information

Neal Ford is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in computer science from Georgia State University, specializing in languages and compilers, and a minor in mathematics, specializing in statistical analysis. He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of six books. His primary consulting focus is the architecture, design, and construction of large-scale enterprise applications. Neal is also an internationally acclaimed speaker, having spoken at more than five hundred developer conferences worldwide, delivering more than two thousand talks. If you have an insatiable curiosity about Neal, visit his website at nealford.com. He welcomes feedback and can be reached at nford@thoughtworks.com, and you can follow him on Twitter at @neal4d.   Matthew McCullough is a 15-year veteran of enterprise software development and currently enjoys the role of Vice President of Training at GitHub Inc. He is honored to be part of such an energetic team that is helping advance the software industry to a more collaborative and creative mode of working. Matthew’s past as a co-founder of a U.S. consultancy allowed him to have the job freedom to become a world-traveling open source educator, with the support of many businesses, conference organizers, and friends making it viable. Matthew is a contributing author to the Gradle, Jenkins, and O’Reilly Git books, creator of the Git Master Class series for O’Reilly, speaker on the No Fluff Just Stuff conference tour, author of three of the top 10 DZone RefCards, and volunteer President of the Denver Open Source Users Group. He can be reached via email at matthewm@ambientideas.com or on Twitter at @matthewmccull.   Nathaniel Schutta is a senior software engineer in the Twin Cities area of Minnesota with extensive experience developing Java Enterprise Edition based Web applications. He graduated from St. John’s University (MN) with a degree in computer science and has a master’s of science degree in software engineering from the University of Minnesota. For the last several years, he has focused on user interface design. Nathaniel has contributed to corporate interface guidelines and consulted on a variety of web-based applications. A long-time member of the Association for Computing Machinery’s Computer-Human Interaction Special Interest Group and a Sun-certified web component developer, Nathaniel believes that if the user can’t figure out your application, then you’ve done something wrong. Along with his user interface work, Nathaniel is the co-creator of the open-source Taconite framework, has contributed to two corporate Java frameworks, has developed training material, and has led several study groups. During the brief moments of warm weather found in his home state of Minnesota, he spends as much time on the golf course as his wife will tolerate. He’s currently exploring Ruby, Rails, and (after recently making the switch) Mac OS X. Nathaniel is the co-author of the bestselling book, Foundations of Ajax. Nate can be reached via email at ntschutta@gmail.com and on Twitter at @ntschutta.

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