Overview

Philip Meyer's work in precision journalism established a new and ongoing trend; the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyse data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism students.

Full Product Details

Author:   Philip Meyer
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield Publishers
Edition:   Fourth Edition
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.00cm
Weight:   0.463kg
ISBN:  

9780742510876

ISBN 10:   0742510875
Pages:   304
Publication Date:   04 March 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

Precision Journalism is the mother ship from which most other books on computer-assisted journalism were launched. Philip Meyer not only encouraged journalists to learn social science methods three decades ago, but he also provided a clear, user-friendly book to get them started. Now in its fourth edition, Precision Journalism continues to be an important resource in the arsenal of tools available to journalism educators, students, and practitioners.--Kawamoto, Kevin

Author Information

Philip Meyer is the Knight Chair in Journalism at the University of North Carolina at Chapel Hill.

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