Awards

• Runner-up for Axiom Business Book Award, Emerging Trends / AI 2024

Overview

Precisely provides a blueprint for how professionals in the private and public sectors can use big data with precision systems, the highly engineered working arrangements of people, processes, and machines powered by artificial intelligence and machine learning, for business purposes. These intersections of people and technology create new systems and opportunities for performance at scale. They require new skillsets and workflows but let professionals in every walk of life achieve the change they want, precisely where, when, and how they want it-at work and in the marketplace, hospitals, the voting booth, classrooms, and factories. The book is structured around seven basic precision designs that professionals can use right now. Based on the authors' collective seven decades of teaching, consulting, and staff work at the highest levels of government, industry, and commerce-along with a number of case studies-these methods are designed for any firm or agency, executive or manager, physician, coach, or campaign chief for success with precision today. A variety of designs are especially important, as companies born in the digital age and legacy companies have their own unique challenges. Precisely homes in on key data-science strategies for business professionals, demonstrating how they can conceive, improve, and implement their ideas.

Full Product Details

9780231200608

Table of Contents

Reviews

I am a big fan of precision, so I really like Precisely. -- from the foreword by Thomas H. Davenport Every aspect of our lives a) produces data and b) lives within an interconnected system of objects producing their data. As a football analyst I see this dynamic every single day, and while we've made a lot of progress - progress that Tumin and Want summarize in this book - the strides we've made have really only produced more vexing questions for the future of the sports. In this book, Tumin and Want provide an excellent overview of how far we've come and what the future holds with respect to working in systems of real-world data, systems that will only get complex in the future. -- Eric Eager, VP of Research and Development, SumerSports Tumin and Want provide a critically important recipe for how data can produce dramatically improved performance. Their principles apply in all sectors but offer particular promise to government showing how it can move from routines to precise interventions.. Precisely combines practical steps with a highly motivating narrative that for cities will produce more equity and public value. -- Stephen Goldsmith, Derek Bok Professor of the Practice of Urban Policy, Harvard Kennedy School Many government and industry executives talk precision, but few walk it. Policing is no exception - it takes hard work, the right technology, and great people to make it happen. The results give leaders precisely the change they are looking for - safety and justice for cops and citizens. Tumin and Want provide every leader keys to the game for precision - an invaluable playbook for tomorrow's digital organization. -- Bill Bratton, former Police Commissioner, NYPD and Executive Vice Chairman of Risk Advisory, Teneo Nearly two decades ago, we pioneered online fundraising on Howard Dean's campaign. Every campaign since has taken lessons from what we built and evolved it into the digital fundraising programs you see today. Tumin and Want show us how powerful these tools have become. They show us how far we've come and what lies ahead -- where skilled campaign teams can change the course of elections one voter at a time and by the millions. -- Joe Trippi, digital pioneer and Democratic campaign strategist In many ways, mankind's quest for increased precision has gone on for millennia. But modern innovations in precision systems of various kinds has fundamentally shifted this quest into another gear, with profound implications for the next generation of leaders. Tumin and Want take us on a whirlwind tour of all the ways in which precision systems, including those premised upon geospatial (or spatio-temporal) precision and accuracy, have transformed the way organizations function - changing all of our basic expectations about how we should experience the world around us, and how we might precisely shape it to meet our goals. This is a must read for those who do not want to be left behind by this revolution in precision. -- Christopher Tucker, Chairman, American Geographical Society and founding Chief Strategic Officer, In-Q-Tel In Precisely, Tumin and Want explore how digital technology is being used to shape organizational performance, from guiding and controlling operations to influencing the social and cultural context where they must connect digitally with customers and stakeholders. The mind boggles at the opportunities they see and present in clear, lively prose. -- Mark H. Moore, Research Professor of Strategic Public Management, Harvard Kennedy School

I am a big fan of precision, so I really like Precisely. -- from the foreword by Thomas H. Davenport Every aspect of our lives a) produces data and b) lives within an interconnected system of objects producing their data. As a football analyst I see this dynamic every single day, and while we've made a lot of progress - progress that Tumin and Want summarize in this book - the strides we've made have really only produced more vexing questions for the future of the sports. In this book, Tumin and Want provide an excellent overview of how far we've come and what the future holds with respect to working in systems of real-world data, systems that will only get complex in the future. -- Eric Eager, VP of Research and Development, SumerSports Tumin and Want provide a critically important recipe for how data can produce dramatically improved performance. Their principles apply in all sectors but offer particular promise to government showing how it can move from routines to precise interventions.. Precisely combines practical steps with a highly motivating narrative that for cities will produce more equity and public value. -- Stephen Goldsmith, Derek Bok Professor of the Practice of Urban Policy, Harvard Kennedy School Many government and industry executives talk precision, but few walk it. Policing is no exception - it takes hard work, the right technology, and great people to make it happen. The results give leaders precisely the change they are looking for - safety and justice for cops and citizens. Tumin and Want provide every leader keys to the game for precision - an invaluable playbook for tomorrow's digital organization. -- Bill Bratton, former Police Commissioner, NYPD and Executive Vice Chairman of Risk Advisory, Teneo Nearly two decades ago, we pioneered online fundraising on Howard Dean's campaign. Every campaign since has taken lessons from what we built and evolved it into the digital fundraising programs you see today. Tumin and Want show us how powerful these tools have become. They show us how far we've come and what lies ahead -- where skilled campaign teams can change the course of elections one voter at a time and by the millions. -- Joe Trippi, digital pioneer and Democratic campaign strategist In many ways, mankind's quest for increased precision has gone on for millennia. But modern innovations in precision systems of various kinds has fundamentally shifted this quest into another gear, with profound implications for the next generation of leaders. Tumin and Want take us on a whirlwind tour of all the ways in which precision systems, including those premised upon geospatial (or spatio-temporal) precision and accuracy, have transformed the way organizations function - changing all of our basic expectations about how we should experience the world around us, and how we might precisely shape it to meet our goals. This is a must read for those who do not want to be left behind by this revolution in precision. -- Christopher Tucker, Chairman, American Geographical Society and founding Chief Strategic Officer, In-Q-Tel

Through compelling case studies from the likes of the New York Times, Precisely takes the reader into newsroom operations and furious debates over the future of Netflix-like news feeds vs. the editor-curated front page. This preview to journalism in the precision age makes the convincing case that AI and human judgment together can best serve customers in ways never before possible. -- Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism and the Leonard Tow Professor of Journalism Innovation, Craig Newmark Graduate School of Journalism We are experiencing a paradigm shift in the ways that we make decisions and run our businesses, governments, and lives-a shift that centers on vast quantities of data and the computational techniques that allow us to transform that data into insights. In Precisely, Zachary Tumin and Madeleine Want have provided an invaluable guide to those who are going to have to rely on these systems, deftly showing both the strengths and potential pitfalls that these new techniques bring. Clearly explained and illustrated with real-life examples, this work will prepare leaders for the new world of A.I. and analytics. -- Jim Waldo, Gordon McKay Professor of the Practice of Computer Science and CTO, Harvard John A. Paulson School of Engineering and Applied Sciences Many government and industry executives talk precision, but few walk it. Policing is no exception-it takes hard work, the right technology, and great people to make it happen. The results give leaders precisely the change they are looking for-safety and justice for cops and citizens. Tumin and Want provide every leader keys to the game for precision-an invaluable playbook for tomorrow's digital organization. -- Bill Bratton, former commissioner, NYPD, and executive vice chairman of Risk Advisory, Teneo Nearly two decades ago, we pioneered online fundraising on Howard Dean's campaign. Every campaign since has taken lessons from what we built and evolved it into the digital fundraising programs you see today. Tumin and Want show us how powerful these tools have become. They show us how far we've come and what lies ahead-where skilled campaign teams can change the course of elections one voter at a time and by the millions. -- Joe Trippi, digital pioneer and Democratic campaign strategist Tumin and Want provide a critically important recipe for how data can produce dramatically improved performance. Their principles apply in all sectors but offer particular promise to government showing how it can move from routines to precise interventions.. Precisely combines practical steps with a highly motivating narrative that for cities will produce more equity and public value. -- Stephen Goldsmith, Derek Bok Professor of the Practice of Urban Policy, Harvard Kennedy School Every aspect of our lives a) produces data and b) lives within an interconnected system of objects producing their data. As a football analyst I see this dynamic every single day, and while we've made a lot of progress - progress that Tumin and Want summarize in this book - the strides we've made have really only produced more vexing questions for the future of the sports. In this book, Tumin and Want provide an excellent overview of how far we've come and what the future holds with respect to working in systems of real-world data, systems that will only get complex in the future. -- Eric Eager, VP of Research and Development, SumerSports In Precisely, Tumin and Want explore how digital technology is being used to shape organizational performance, from guiding and controlling operations to influencing the social and cultural context where they must connect digitally with customers and stakeholders. The mind boggles at the opportunities they see and present in clear, lively prose. -- Mark H. Moore, Research Professor of Strategic Public Management, Harvard Kennedy School In many ways, mankind's quest for increased precision has gone on for millennia. But modern innovations in precision systems of various kinds has fundamentally shifted this quest into another gear, with profound implications for the next generation of leaders. Tumin and Want take us on a whirlwind tour of all the ways in which precision systems, including those premised upon geospatial (or spatio-temporal) precision and accuracy, have transformed the way organizations function - changing all of our basic expectations about how we should experience the world around us, and how we might precisely shape it to meet our goals. This is a must read for those who do not want to be left behind by this revolution in precision. -- Christopher Tucker, Chairman, American Geographical Society and founding Chief Strategic Officer, In-Q-Tel I am a big fan of precision, so I really like Precisely. -- from the foreword by Thomas H. Davenport

I am a big fan of precision, so I really like Precisely. -- from the foreword by Thomas H. Davenport

Author Information

Zachary Tumin is a member of the faculty at Columbia University’s School of International and Public Affairs. He has served in senior executive positions in public administration, industry, and academia, from Harvard Kennedy School to Wall Street’s Financial Services Technology Consortium to New York City government. With William Bratton, Tumin is coauthor of Collaborate or Perish! Reaching Across Boundaries in a Networked World (2012). Madeleine Want is vice president of data at Fanatics Betting and Gaming. Her previous roles include product management for data at Audible and Axel Springer. Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the cofounder of the International Institute for Analytics, a fellow of the MIT Initiative for the Digital Economy, and a senior advisor to Deloitte Analytics.

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