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Full Product Details

Author:   Brian Salter
Publisher:   John Murray Press
Imprint:   Teach Yourself
Dimensions:   Width: 12.80cm , Height: 1.20cm , Length: 19.60cm
Weight:   0.111kg
ISBN:  

9781473610293

ISBN 10:   147361029
Pages:   128
Publication Date:   07 January 2016
Audience:   Professional and scholarly ,  General/trade ,  Professional and scholarly ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

: Sunday: Who needs PR? : Monday: External audiences : Tuesday: Dealing with the media : Wednesday: Social media : Thursday: Practical pointers for powerful press releases : Friday: Marketing communications : Saturday: Internal PR

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Author Information

Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes before leaving to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie. There he was responsible for improving relations with the resident press and for crisis communications at the airport. Following a variety of communication roles, he started his own consultancy in the 1990s advising companies and giving training in PR, marketing and presentation techniques, as well as internet technology for business use, when it was still in its infancy. In 1999 he moved to the Middle East, working in Saudi Arabia, Abu Dhabi and Dubai, before moving to China in 2011, where he has been working in Beijing for a variety of media companies.

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