Overview

This volume provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by the COVID-19 pandemic. It highlights a number of key factors that have shaped (and continue to shape) the business world and society as a whole. Its focus is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both cultural context and corporate context) and generational belonging. This knowledge is needed for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.

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9781527569065

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Jessica Lichy holds an MBA and PhD in Online/Digital Consumer Behaviour, focusing on sociomaterial and sociotechnical segmentation of user behaviour. She is employed as a Research Professor at IDRAC Business School, France, and her research interests include Big Data and digital transformation from an end-user perspective. She guest edits special issues for various ranked journals, organises research conferences with international partner institutions, and actively develops a number of collaborative academic projects and teaching exchanges.

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