Overview

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Full Product Details

Author:   John H. Parmelee ,  Shannon L. Bichard
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 16.10cm , Height: 2.30cm , Length: 24.10cm
Weight:   0.544kg
ISBN:  

9780739165003

ISBN 10:   0739165003
Pages:   256
Publication Date:   25 November 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Acknowledgments Chapter One: Introduction: The Importance of Twitter in Politics Chapter Two: Why People Use Twitter for Politics: The Uses and Gratifications of Following Political Leaders' Tweets Chapter Three: The Impact of Political Tweets When Used as Word-of-Mouth Communication Chapter Four: Is Following Political Leaders Good for Democracy? Examining Political Twitter Use, Selective Exposure, and Selective Avoidance Chapter Five: In their Own Words: Exploring the Roles and Value of Political Twitter Use in Followers' Lives Chapter Six: Tweets on the Campaign Trail: An Analysis of Frames Used in 2010 Campaign Tweets Conclusion: How Twitter Influences the Relationship between Political Leaders and the Public Bibliography Index About the Authors

Reviews

.csAC55B62C{text-align: left;text-indent:0pt;padding:0pt 0pt 0pt 0pt;margin:0pt 0pt 0pt 0pt;line-height:2}.csA62DFD6A{color: #000000;background-color: transparent;font-family: Times New Roman; font-size:12pt; font-weight: normal; font-style: italic; }.cs5EFED22F{color: #000000;background-color: transparent;font-family: Times New Roman; font-size:12pt; font-weight: normal; font-style: normal; }.cs7CED571B{text-align: left;text-indent:0pt;padding:0pt 0pt 0pt 0pt;margin:0pt 0pt 0pt 0pt}Politics and the Twitter Revolution breaks new ground in analyzing one of the newest, most common, and most misunderstood online social media venues and its role in American politics. Parmelee and Bichard's book will inform many readers, from political staffers asking 'How can we use Twitter?, ' to students in political communication classes, to the advanced researcher seeking access to a wealth of data and insight. --David D. Perlmutter

Author Information

John H. Parmelee is associate professor of communication at the University of North Florida. Shannon L. Bichard is associate professor in the College of Mass Communications at Texas Tech University.

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