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Overview"Exploring relationships between politics, the people and social change, this book assesses the fortunes mainly of Labour, but also of the Communist Party and the New Left in postwar Britain. Using concepts like political culture, it looks at the left's articulation of ""affluence"": consumerism, youth culture, America, TV, advertising and its disappointment at the people under the impact of such changes. It also examines party organization, socialist thinking and the use of new communication techniques like TV, advertising and opinion polling." Full Product DetailsAuthor: L. BlackPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 2.00cm , Length: 21.60cm Weight: 0.475kg ISBN: 9780333968369ISBN 10: 0333968360 Pages: 263 Publication Date: 11 December 2002 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'Dr Lawrence Black has explored in great depth why the left in Britain failed to address head-on the massive social change of the 1950s. Throughout he provides the reader with fascinating glimpses of how the new culture of affluence produced a series of conflicts with the left's traditional ethos. His book is a fine example of the 'new political history' which has re-invigorated labour history over the past decade.' - Stefan Berger, Professor of Modern and Contemporary History, University of Glamorgan 'If you want to understand why Labour has re-branded itself as 'New' you should read this compelling study of Old Labour...This is a timely study of what happens to a party which loses touch with the voters.' - Professor Patricia Thane, School of Social Sciences, University of Sussex 'This is an innovative study that significantly extends and deepens our understanding of post-war British politics...To those who erroneously believe 'New' Labour began in 1994 this book proves that many of the debates that still obsess the Left at the start of the twenty first century can be traced back to when Britons first emerged from post-war austerity into an era of unparalleled plenty...[O]f great interest to those wishing to understand British poltics and culture in the second half of the twentieth century.' - Steven Fielding, University of Salford 'Dr Lawrence Black has explored in great depth why the left in Britain failed to address head-on the massive social change of the 1950s. Throughout he provides the reader with fascinating glimpses of how the new culture of affluence produced a series of conflicts with the left's traditional ethos. His book is a fine example of the 'new political history' which has re-invigorated labour history over the past decade.' - Stefan Berger, Professor of Modern and Contemporary History, University of Glamorgan 'If you want to understand why Labour has re-branded itself as 'New' you should read this compelling study of Old Labour...This is a timely study of what happens to a party which loses touch with the voters.' - Professor Patricia Thane, School of Social Sciences, University of Sussex 'This is an innovative study that significantly extends and deepens our understanding of post-war British politics...To those who erroneously believe 'New' Labour began in 1994 this book proves that many of the debates that still obsess the Left at the start of the twenty first century can be traced back to when Britons first emerged from post-war austerity into an era of unparalleled plenty...[O]f great interest to those wishing to understand British poltics and culture in the second half of the twentieth century.' - Steven Fielding, University of Salford 'Dr Lawrence Black has explored in great depth why the left in Britain failed to address head-on the massive social change of the 1950s. Throughout he provides the reader with fascinating glimpses of how the new culture of affluence produced a series of conflicts with the left's traditional ethos. His book is a fine example of the 'new political history' which has re-invigorated labour history over the past decade.' - Stefan Berger, Professor of Modern and Contemporary History, University of Glamorgan 'If you want to understand why Labour has re-branded itself as 'New' you should read this compelling study of Old Labour...This is a timely study of what happens to a party which loses touch with the voters.' - Professor Patricia Thane, School of Social Sciences, University of Sussex 'This is an innovative study that significantly extends and deepens our understanding of post-war British politics...To those who erroneously believe 'New' Labour began in 1994 this book proves that many of the debates that still obsess the Left at the start of the twenty first century can be traced back to when Britons first emerged from post-war austerity into an era of unparalleled plenty...[O]f great interest to those wishing to understand British poltics and culture in the second half of the twentieth century.' - Steven Fielding, University of Salford Author InformationLAWRENCE BLACK is Research Fellow in Modern British History at the University of Bristol. 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