Overview

Thanks to technology, consumers became smart consumers, since everything and all kind of information can be found online, on the Internet. Consumers no longer wait for information from companies nor they need to listen what companies have to say. Nowadays, people can actively get information, reviews and recommendations about companies and their products and services, by simply using the Internet and Social Media on desktops and mobile devices.Consumers know what they want and where they can get it best. Companies are now obliged to adjust to the needs and desires of the consumers, and not the other way around as it was before. Consumers want everything fast, easy and compact; consumers don't want to think when using online tools. Companies need to adopt a more personal approach in their communication with consumers, and make the use of their digital tools as easy as possible for consumers. So from a marketing perspective, there is an engagement economy which entails that companies should be more engaged with consumers and their needs. For that reason, Digital Marketing is so important and plays a big role in carrying out the business activities. Via Digital Marketing you can use tools to interact with, analyze, understand, inform, and satisfy your customers better. This updated quick guide will help you to make a Digital Marketing strategy and plan in easy-to-follow steps, and to understand the importance of Digital Marketing in the digital age where we are currently living in.

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