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OverviewThis critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand. Full Product DetailsAuthor: Emilie ZaslowPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2017 Weight: 0.454kg ISBN: 9781349936557ISBN 10: 1349936553 Pages: 204 Publication Date: 17 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents"1. Introduction: Unpacking America’s Dolls2. Branding American Girl: The Making of Cultural Icons3. Situating American Girl: Books and Dolls as Tools of Socialization in a Changing Culture4. “Baby Doll, You Made the World a Little Bit Better by Speaking Out for What You Believe In"": Narratives of Femininity and Political Action in the American Girl Collection5. From “This Where Freedom Supposed to Be At” to “She Knew She Would Never Stop Speaking Out for What Was Right"": Racial Logic and African American Identity in American Girl6. “This is my home"": Representing Race, Ethnicity, and the American Experience in American Girl7. Conclusion: Constructing America’s Girlhood"ReviewsAuthor InformationEmilie Zaslow is Associate Professor of Communication Studies at Pace University, New York City, USA. She is the author of Feminism, Inc.: Coming of Age in Girl Power Media Culture (2009). Tab Content 6Author Website:Countries AvailableAll regions |
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