Overview

You've got a great idea. Maybe it's a product, a service, or something the world hasn't seen yet. But here's the hard truth: ideas don't sell themselves. Getting onto a retail shelf, landing a distributor, or winning over a sponsor takes more than passion-it takes a pitch that buyers can't ignore. That's where this book comes in. In Pitch. Sell. Sold., Scott Woolley pulls back the curtain on what it really takes to get from concept to customer. With a career built on winning deals others couldn't close, Scott has turned countless ""no chance"" ideas into successful products, partnerships, and long-term revenue streams-often in rooms where the odds were stacked and the stakes were high. What makes Scott different? He's been on all three sides of the table-as the seller chasing the deal, the buyer deciding what goes on the shelf, and the marketer building campaigns for powerhouse Fortune 500 brands through his entertainment company. His edge isn't theory-it's decades of real-world results earned across the toughest industries. Inside, you'll discover: How to craft a pitch that wins attention-and gets remembered. The exact tools, samples, and strategies that close deals. What buyers, sponsors, and distributors really want (but won't tell you). How to overcome objections, handle terms, and stay on the shelf. Real stories of pitches that worked-and what you can learn from them. This isn't theory. This is the proven playbook from someone who's done it-again and again. If you're ready to take your idea from maker to market-and beyond-this book is your blueprint.

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Scott Woolley is a seasoned entrepreneur, dealmaker, and storyteller whose career has spanned nearly every angle of the retail and entertainment world. Pitch Sell Sold marks his third major release - following his popular family cookbook Cooking for the Family and his inspirational memoir From Ordinary to Extraordinary - each reflecting a different chapter of a life spent creating, building, and reimagining what's possible. Scott began his journey in entertainment at an unusually high altitude - working for Led Zeppelin - an experience that sparked his lifelong passion for creativity, production, and big-stage thinking. From there, he carved out a career unlike any other. He has pitched to - and sold numerous products in various industry's into - virtually every major retailer in North America. He's created national TV shows, landed multimillion dollar sponsor- ships across radio, film, and motorsports, and even pitched and sold ideas to NASA and the President of the United States. What sets Scott apart is his rare three-sided perspective: he's been the seller chasing the deal, the marketer shaping powerhouse campaigns for global Fortune 500 brands, and the buyer himself, having built and operated a chain of upscale gourmet grocery and liquor stores. That combination gives him an instinctive understanding of how business really works-from the boardroom to the shelf to the customer's hand. With more than 150 entertainment awards, including four Emmys; over 1,400 episodes of national television produced; and the Ernst & Young Entrepreneur of the Year award to his name, Scott's career reflects a relentless drive to turn ideas into realities. His deep experience in business planning, brand building, and product distribution-even from his earliest days stocking shelves in his father's stores-has given him an unmatched understanding of how a pitch becomes a product, how a product becomes a brand, and how a brand becomes a national success. Ever curious, ever building, Scott continues to reinvent, create, and push boundaries-one idea, one company, and one story at a time.

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