Overview

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr

Full Product Details

Author:   D.G. Brian Jones
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Volume:   51
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.550kg
ISBN:  

9780415891936

ISBN 10:   0415891930
Pages:   210
Publication Date:   21 December 2011
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

<p> Jones study of the pioneers of marketing theory and practice reveals the complex philosophical underpinnings of the discipline, highlighting the impact of the socio-cultural environment on the way scholars have reflected on marketing and reinserts forgotten pioneers into our disciplinary consciousness. Mark Tadajewski, University of Leicester, UK<p><p> This carefully crafted set of biographies of marketing thought leaders deepens our understanding of the history of academic marketing. This collection is essential reading for those interested in the history of marketing thought. The book is concise, exceedingly well written and all but unique in its use of archival sources to provide a more complete picture of its subjects. Stan Shapiro, Simon Fraser University, Canada

Author Information

D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.

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