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Author:   Gayle A. Sulik (Research Associate, Research Associate, University at Albany (SUNY))
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 13.70cm , Height: 2.50cm , Length: 20.60cm
Weight:   0.544kg
ISBN:  

9780199933990

ISBN 10:   0199933995
Pages:   480
Publication Date:   18 October 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

"Prologue Chapter 1: What Is Pink Ribbon Culture? Chapter 2: The Development of Pink Ribbon Culture I. The Breast Cancer Movement a. Medical Consumerism b. Aesthetics and Normalization c. Investment in a Women's Health Epidemic d. Solidarity, Fundraising, and Publicity II. Unintended Consequences Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture I. The Masculine and Feminine Ethos of American Cancer Culture a. LIVESTRONG and the Masculine Ethos b. Gilda's Club and the Feminine Ethos II. Pink Femininity a. Pink Femininity in the PRC b. The She-ro Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer I. The Special Role of Women's Magazines II. The Breast Cancer Audience III. Branding and the Niche Market of the Socially Aware IV. Warriors in Pink V. The Breast Cancer Brand a. Fear and the Pink Menace b. Hope and Faith in Breast Cancer Awareness c. Goodness, Fundraising, and the Pink Lifestyle VI. Komen's New Logo Chapter 5: Consuming Medicine, Selling Survivorship I. The Breast Cancer Industry II. Disease Classification III. Medical Technology a. The Benefits of Mammography b. The Risks of Mammography c. Cost/Benefit Analysis d. Screening Programs and the Makers of the Machines IV. Big Pharma V. Industry Ties to Advocacy Chapter 6: Optimism, Selfishness, and Guilt I. Ruby's Story II. ""Becoming"" a Breast Cancer Survivor: Learning the Rules III. Feeling Rule 1: Optimism a. Incorporation of the She-ro b. Rejecting the She-ro IV. Feeling Rule 2: Selfishness a. She-roic Selfishnes (i.e., Rational Coping Strategy) b. Selfishness as Confessional V. Feeling Rule 3: Guilt a. The Inadequate She-ro b. Embodied Social Stigma c. Family Disruption Chapter 7: The Balancing Act I. Taking Care of Myself II. The Balancing Act a. Setting Boundaries b. Accepting Help c. Asking for Help III. Balancing the Sisterhood IV. Final Thoughts Chapter 8: Shades of Pink I. The Limiting Nature of Words II. Narrating One's Illness a. Realism and Transcendent Subversion b. The Picture Outside the Frame c. The Terrible Stories Chapter 9: Re-Thinking Pink Ribbon Culture I. ""Not Just Ribbons"" II. ""Think Before You Pink"""

Reviews

<br> You may never think pink again about breast cancer after reading Sulik's sobering and lucid critique of what she calls 'pink culture'.... Sulik's call to 'take a road less pink' demands to be heard. --Publishers Weekly<br><p><br> In this provocative and eye-opening critique, medical sociologist Gayle Sulik makes the case that breast cancer culture is increasingly frivolous and commercialized--with patients paying the price. --Catherine Guthrie, Better Homes and Gardens<br><p><br> Breast Cancer Awareness Month has become a distracting sideshow, a situation that sociologist Gayle A. Sulik explores in compelling depth in her new book, Pink Ribbon Blues. --Katherine Russell Rich, Slate<br><p><br> Treads an interesting middle ground between the academic and the journalistic as she analyzes giant hunks of information and opinion, and also interviews patients to illustrate her points. --Abigail Zuger, M.D., New York Times<br><p><br> Well-written and extremely well researched, Pink Ribbon Blues demonstrates how pink consumption has transformed breast cancer from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. --Sukari Ivester, Sociology of Health and Illness<br><p><br> Gayle Sulik takes us behind the pink curtain to a peculiar culture where sentimentality takes the place of scientific evidence, personal transcendence fills in for political action, and lofty platitudes replace actionable goals. Pink Ribbon Blues is the Frommer's travel guide to the country of breast cancer. --Sandra Steingraber, author, Living Downstream: An Ecologist's Personal Investigation of Cancer and the Environment<br><p><br> An excellent book that sheds new light on the construction and implications of breast cancer culture in American society. Her extensive research and thought-provoking analysis challenge current beliefs of what breast cancer means for diagnosed women, survivors, and advocates. This book is a must-read for all players in the breas

Author Information

Gayle A. Sulik MA, PhD is research associate at the University at Albany (SUNY) and founder of the Consortium on Breast Cancer. She was a 2008 Fellow of the National Endowment for the Humanities and is winner of the 2013 Sociologists for Women in Society Distinguished Lecturer Award for Pink Ribbon Blues.

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